World Cup wall charts

In 2010 we wrote a design critique of some of the World Cup wall charts that landed on our desks during the run up to the tournament – a total of eight. We thought we’d produce a 2014 version of this ‘popular’ blog piece, but unfortunately we’ve received a sum total of zero wall charts this year. We think this says something about the low expectations of the current England team’s chances. Have you noticed the lack of England flags on taxis and vans?

Anyway, we’ve been to the newsagents and researched online and have cobbled together a few wall charts that we mostly don’t like. Our random five from 2014 are:

The Telegraph World Cup wall chart ‘simulator’
As the title suggests, this isn’t exactly a wall chart, but just simulates one, although not well enough for it to be attachable to your wall. Apart from this major shortcoming it functions well, although we found it visually dull and unexciting. We reckon they would have made more effort if it had been the Polo World Cup.


The Mirror
We think the designers have been influenced by a recent team-building exercise at a Delta Force Paintballing centre.


The Times World Cup app
We noticed this on Creative Review’s blog, and thought it looked interesting, although again it’s not a wall chart (maybe it’s the future of wall charts?). Unfortunately we don’t subscribe to the The Times online, so we couldn’t see it to review it.

Samuel Ladlow, from ‘The Drum’ wall chart competition
This was one of the entrants to an online design competition that we didn’t have time to enter. We like the big football shirt numbers, although Sir Neville’s England shirt numbers seem to have been overlooked. On close inspection it seems a bit impractical so probably wouldn’t have made it to our wall, even if we had a printed version.

Andrew Fishleigh (as above)
We had a guess at what the brief for this one might have been: “In 2014 Brazil, a vibrant, booming country, will host the world’s biggest and most exciting sporting event. Can you design us a wall chart please, but make sure it looks like a survey from your local authority about parking provision and quality of waste and recycling amenities.”

And our review from 2010…
First on the doormat was the bright orange chart that arrived with Grafik magazine. Designed for beard-stroking typographers this one, printed with fluorescent and metallic inks, gloss varnishes and typeset in one size of a rather nice sans serif typeface. All very functional and minimal. And just a little bit joyless. I think I’d rather put a mortgage application form on my wall – at least it’d use less blu-tack. And we think it’s probably been designed by somebody who doesn’t really like football – a Manchester United fan most likely.


Creative Review
Next up was the Creative Review chart. Not enough pictures of Didier Drogba and too many numbers on this one. For instance: If England win their group they go through to L16 50 26 06 19 30 and play the runner up of group D. If they win that game they play the winner of 49 in 58 on 02 07 19 30. We really couldn’t be bothered. Having said that, we quite like the pixelly patterned background.


Just like most football fans I know, we’ve been having heated discussions at Howdy about which wines to drink while watching the games. So imagine our delight when the ‘Wine drinker’s guide to the World Cup’ arrived. We love the big Avant Garde Gothic numbers and the ‘Tree Free’ paper stock. Attractively, but impractically set out as a calendar, the copywriter has pulled out all the stops to match a wine to every game: “Group H, Spain v Chile – Abadia Retuerta Rîvola (£12.49) A wine almost as slick as the passing of Xavi, Iniesta and Fabregas.” Hmm, World Cup Lager drinker’s guide anyone?

News of the World
The News of the World wall chart gives half of its space to that famous picture of World Cup winners’ hands grasping at the trophy. However, the hands have been retouched in the colours of various national flags which gives them the appearance of a pit of exotically coloured snakes fighting over a cornet. Strangely, this one seems to be the studio favourite.


Daily Mirror
Tim found The Daily Mirror wall chart on the bus. It’s sponsored by Wii Resort and has an alternative Wii wall chart on the reverse so if we get knocked out at the group stage you can turn it over and fill in the result of the sword fight you had with your nan.


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