Howdy nominate their top five Charity identities

mind-logo
We love this logo. It’s a great idea implemented with honesty and energy – it looks like it’s just been scanned from the first ‘back of the envelope’ idea. It communicates what Mind are about in a single blue pencil (or mouse) line. And you can’t say that about many logos. On the down side, Mind use a particularly nasty, scratchy ‘hand written’ typeface on their web site which clashes horribly with the logo. Nice logo, shame about the implementation.

macmillan
Speaking of nasty hand written typefaces take a look at Macmillan’s identity. The intended friendliness of the blobby, hand painted letter forms is tempered by the use of caps which lends a certain toughness to the look. This toughness works well in the context of what Macmillan do – they support and help people stand up to, and fight, the horror that is cancer. The inspired addition of ‘WE ARE’ adds a sense of togetherness and an almost football terrace belligerence to the brand – ‘Oi Cancer! Come and have a go if you think you’re hard enough’. The Identity is implemented consistently, and, though considered, has the look of an identity that hasn’t had loads of money lavished on it – important for a charity. We also love the blanket use of green, green and more green. However, don’t mention any similarity with Greenpeace.

WWF
A beautifully drawn panda that’s more than WWF’s logo – it’s almost become a symbol of our threatened environment. This cuddly logo from the sixties is proof that logos do look better in black and white – although what other colour could it be? However, we’re still not sure what WWF stands for. I know it used to be World Wildlife Fund, then it was changed at some point in the 80s to World Wide Fund for nature, to cover flora as well as fauna, I guess. To some it stands for World Wrestling Federation. But does it matter – anyone know what IBM stands for? (That’s rhetorical by the way, don’t email us the answer.)

Amnesty international
Another one from the early sixties that’s stood the test of time, due to the brilliance of the idea and the simplicity of it’s execution. This, probably more than any of the others, has the ‘I wish I’d done that’ factor. We can but dream.

Prostate-UKWe really like this man of men logo. It suggests unity and the power of working together. It’s a simple idea that’s well executed. The individual figures within the logo give flexibility for implementation as individual icons and use within infographics helping to reinforce the brand. As we like to say, this is a logo with legs – in this case literally!

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