Is bigger always better?

Since setting up Howdy in 1999 we have worked for a wide variety of clients of all types and sizes, from global multi nationals through to lone entrepreneurs. During that time we have never had more than six staff at any one time, yet we have met many crazy deadlines, developed global brand strategies and identities, and produced suites of literature, exhibitions and signage programmes. We have delivered each job within the timescales and budgets agreed at the outset.

We previously worked at some large global branding companies, where we worked in equally small teams. It often appeared to the clients that the entire design department were working on their job, therefore justifying high fees from seemingly endless hours of work having been spent their jobs. Sadly, that often didn’t accurately reflect the reality.

Before client meetings and presentations we would spend an hour updating an extended team of people on the project’s progress since the last meeting so that they could all turn up and appear to have been fully engaged and a productive part of the process throughout. We would then negotiate a tricky path throughout those meetings as the peripheral team agreed to unrealistic deadlines and unachievable deliverables, while we tried to rein in expectations and agree appropriate and realistic goals while still meeting key client deadlines and budgets.

We left that world to set up Howdy, knowing that we would be able to build honest and transparent relationships with our clients, without hidden fees or an illusion of extended teams of people behind the scenes.

Careful planning and preparation, in partnership with our clients, ensure that clear, achievable deadlines and fees are agreed and managed by the people directly involved in the projects. Maintaining a dialogue directly between the client and the designers throughout ensures that there are no chinese whispers, and reduces the risk of things getting missed or overlooked.

We do the work and discuss issues and suggestions directly with the clients, giving them the benefit of our design experience and training. We’re not ‘yes’ men. We explain why we’ve done things a certain way, say when we don’t think something will work, and then discuss the options to reach a mutually agreeable solution. We believe that this direct dialogue between clients and designers makes the process more efficient, less frustrating for both sides and ultimately more cost effective.

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